FOR IMMEDIATE RELEASE
January 6, 2006
Contact: Profile Public Relations
Clare Pelino or Jennie Hatton
215.985.2106/www.profilepr.com
SARAH VAN AKEN LAUNCHES PRIVATE APPAREL LABEL:
VAN AKEN
CUSTOM MADE GENTLEMENS AND LADIES DRESS SHIRTS & NECKWEAR
PHILADELPHIA, PA - Fashion designer Sarah Van Aken, founder of S.V.A. Holdings, has introduced Van Aken, an exclusive tailor of true custom dress shirts and neckwear, made to the customer's specific measurements and personal preference in style detailing. Van Aken provides made-to-measure shirts with extensive personalization in detailing, starting with the choice of collar, cuff, front closure, body fit, stitching and monogramming. Each shirt is personalized down to the care label, which is individually printed with the client's name and date of creation.
"With today's discerning urban professional in mind, Van Aken will offer both classic and contemporary designs for both men and women," says Sarah, the creative force behind the Van Aken label and CEO of S.V.A. Holdings. "Whether your style is classic like Cary Grant or more modern like George Clooney, Audrey Hepburn sophisticated or edgy, but elegant like Madonna, we can create a custom shirt to fit your style."
Each Van Aken shirt is hand cut, sewn and pressed-to-order by artisan tailors in the United States, who model their work after London's famed Jermyn Street tailors. Made with 100% fine twill cotton, the shirts feature the highest quality construction and craftsmanship and come in limited edition print styles. Supple fabrics, milled in Italy and Egypt, are each woven with a minimum 200-thread count or higher. Truly tailored, each garment is sewn with the finest detail to enhance fit and provide a garment that has long-term wear-ability.
Van Aken matches the superior quality of it's clothing with elite service. Custom shirts can be purchased 'By Appointment' in Philadelphia, Manhattan and Washington D.C. metropolitan areas. Design consultants will come to the client's location at their convenience for measurements, fabric selection and detailing. These orders will be hand delivered and fitted by the Van Aken representative.
"Van Aken offers every client the ability to create their own shirt, style and fit, and have it made to fit them like a glove," says Sarah.
Van Aken made-to-measure shirts are also available through an on-line catalog at www.vanakencustom.com where easy to use measuring instructions and navigation make ordering a custom shirt a simple luxury. On-line orders will be gift wrapped and delivered by courier.
"Why fly to London or other distant places to have the fine tailored dress shirts you desire," says Sarah. "We come to your door and deliver superior quality and service." Additionally, Van Aken maintains client files with measurement, pattern details and preferences, along with previously ordered fabric samples for easy re-order.
Van Aken provides 'Fit-Shirts' for all first time clients. When the first shirt of the order is made, the client will be able to try it on for any preferred adjustments, which will be made to the pattern before the order is completed. All shirts are delivered within four weeks of initial measurement.
Providing a better alternative to ready-to-wear dress shirts at comparable prices, Van Aken dress shirt prices start at $110.
Other services offered by Van Aken are its customized wedding packages where clients can create matching or coordinated tuxedo shirts and bridal party gift packages. Van Aken will also introduce a line of Italian silk ties and cuff links in 2006.
"I started the Van Aken label because there is something remarkable about the way a well tailored shirt looks on a man or woman. When someone is wearing a garment that fits well, that has a perfect fabric and fit - the look is unmistakable. Clothes transform a person and there is nothing comparable to the style and polish of a Van Aken shirt," says Sarah.
For more information visit www.vanakencustom.com or call 866.960.9800.
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